SEO report of heddleandlamm.com
Heddle & Lamm
www.heddleandlamm.com/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.heddleandlamm.com/
Character length : 22
Title
Heddle & Lamm
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
url: https://www.heddleandlamm.com//
type: website
title: Heddle & Lamm
image: https://img0.etsystatic.com/150/0/13772834/isa_fullxfull.131588310338_32k3.jpg
site_name: Heddle & Lamm
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://heddleandlamm.com/robots.txt
https://heddleandlamm.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| Spinn3r |
|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Heddle & Lamm
Character length : 13
Good! The title’s length is between 10 and 70 characters.
Character length : 13
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 3%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 0 | 5 | 0 | 0 | 0 |
Heading structure in the source code
- <H1>
- <H3> Navigate
- <H3> Elsewhere
- <H3> Fine Print
- <H3> Keep shopping! :)
- <H3> Legal imprint
Word cloud
- pillow14
- cover13
- indigo11
- pattern7
- natural5
- basket5
- bolga5
- stripe5
- mini5
- navy4
- items3
- long3
- dark3
- blog3
- lumbar3
- red3
- striped3
- all3
- shop3
- cart2
- blue2
- please2
- close2
- teal2
- pillows2
- baskets2
- ivory2
- throws2
- geometry2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| pillow | |||
| cover | |||
| indigo | |||
| pattern | |||
| natural | |||
| basket |
Two Word cloud
- pillow cover7
- pattern pillow6
- mini natural5
- bolga basket4
- indigo stripe4
- blog about3
Three Word cloud
- pattern pillow cover3
- stripe long lumbar2
- teal red bolga2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 22 images on this web page.
Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- //img1.etsystatic.com/.. /isla_75x75.24684149_rrm5haqf.jpg (1 occurrences)
Readability
Flesch–Kincaid Grade Level
1.20
Flesch Reading Ease
94.00
Coleman Liau Index
7.30
Automated Readability Index (ARI)
0.00
Dale–Chall Readability
6.20
SMOG Index
6.90
Spache Readibility
5.00
Number of letters
2170
Number of words
552
Number of sentences
126
Average words per sentences
4
Number of syllables
707
Syllables in words
675
Average syllables in words
1.28
Number of words in first three syllables
52
Percentage of word / syllables
9.42
Words not in Dale-Chall easy-word list
210
Words not in Spache easy-word list
101
Technologies
Mobile optimization
This website is optimal for mobile devices!
Detected applications
 | Dojo | JavaScript Frameworks |
 | Google Analytics | Analytics |
 | Google Font API | Font Scripts |
 | Modernizr | JavaScript Frameworks |
 | Shopify | Ecommerce |
 | jQuery | JavaScript Frameworks |
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
4,150 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
61
Number of source domains
16
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
List of render blocking css files
- https://cdn.shopify.com/.. /theme.scss.css?14287934816915106643
- https://fonts.googleapis.com/css?family=Montserrat:400,700
- https://fonts.googleapis.com/css?family=Montserrat:400
- https://downloads.mailchimp.com/css/signup-forms/popup/2.0/modal.css
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
902.88KB
Javascript minifying
You can save 6.3KB (33% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
126.11KB
CSS minifying
You can save 723B (22% compression) on the analysed URL by minifying the CSS files.
- By minifying https://downloads.mailchimp.com/.. /common.css you can save 428B (18% compression rate)
- By minifying https://downloads.mailchimp.com/css/signup-forms/popup/2.0/modal.css you can save 295B (32% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
118.91KB
Gzip compression
Your site uses compression.
Speed test – Browser cache
Number of static resources (image, JS, CSS)
48
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://downloads.mailchimp.com/.. /banner.css | Expiry time is not specified |
| https://downloads.mailchimp.com/.. /common.css | Expiry time is not specified |
| https://downloads.mailchimp.com/.. /layout-2.css | Expiry time is not specified |
| https://downloads.mailchimp.com/css/signup-forms/popup/2.0/modal.css | Expiry time is not specified |
| https://downloads.mailchimp.com/.. /textBadge.svg | Expiry time is not specified |
| https://downloads.mailchimp.com/.. /popup.js | Expiry time is not specified |
| https://downloads.mailchimp.com/.. /embed.js | Expiry time is not specified |
| https://gallery.mailchimp.com/.. /cb5d70b3-1430-4fda-aff7-9966469480a8.jpg... | Expiry time is not specified |
| https://cdn.shopify.com/.. /trekkie.storefront.min.js?v=2017.09.05.1... | 30 minutes |
| https://www.googleadservices.com/pagead/conversion.js | 60 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
1.56MB
Image optimisation
You can save 179.3KB (36% compression) by optimising the images below:
- By lossless compressing the https://cdn.shopify.com/.. /blue_square-7_300x300.jpg?v=1538187935 you can save 15.2KB (52%) data.
- By lossless compressing the https://gallery.mailchimp.com/.. /cb5d70b3-1430-4fda-aff7-9966469480a8.jpg... you can save 14.5KB (16%) data.
- By lossless compressing the https://cdn.shopify.com/.. /blue_square-9_300x300.jpg?v=1538187976 you can save 12.7KB (51%) data.
- By lossless compressing the https://cdn.shopify.com/.. /1_MOROCCO_ivory-5_540x.jpg?v=1521746843 you can save 12.7KB (34%) data.
- By lossless compressing the https://cdn.shopify.com/.. /daidrismythephotography-151_720x.jpg?v=1... you can save 12.6KB (23%) data.
- By lossless compressing the https://cdn.shopify.com/.. /1_MOROCCO_ivory-5_300x300.jpg?v=15217468... you can save 12.2KB (54%) data.
- By lossless compressing the https://cdn.shopify.com/.. /daidrismythephotography-161_720x.jpg?v=1... you can save 11.4KB (21%) data.
- By lossless compressing the https://cdn.shopify.com/.. /daidrismythephotography-151_300x300.jpg?... you can save 11.3KB (53%) data.
- By lossless compressing the https://cdn.shopify.com/.. /108-5_300x300.jpg?v=1542303068 you can save 10.3KB (55%) data.
- By lossless compressing the https://cdn.shopify.com/.. /daidrismythephotography-161_300x300.jpg?... you can save 9.6KB (52%) data.
- By lossless compressing the https://cdn.shopify.com/.. /MWI-Lilongwe-1203-307-v1_200x200.jpg?v=1... you can save 9.3KB (57%) data.
- By lossless compressing the https://cdn.shopify.com/.. /Pouf-12_540x.jpg?v=1521746884 you can save 8.5KB (29%) data.
- By lossless compressing the https://cdn.shopify.com/.. /Pouf-12_300x300.jpg?v=1521746884 you can save 8.4KB (50%) data.
- By lossless compressing the https://cdn.shopify.com/.. /bold_black_stripe-4_300x300.jpg?v=153998... you can save 8.2KB (52%) data.
- By lossless compressing the https://cdn.shopify.com/.. /blk_pouf-1_300x300.jpg?v=1539282989 you can save 7.2KB (51%) data.
- By lossless compressing the https://cdn.shopify.com/.. /Canyon_cross-6_300x300.jpg?v=1538191235 you can save 5.8KB (54%) data.
- By lossless compressing the https://cdn.shopify.com/.. /banner_logo_300x300.jpg?v=1521748476 you can save 4.7KB (58%) data.
- By lossless compressing the https://cdn.shopify.com/.. /banner_logo_540x.jpg?v=1521748476 you can save 4.6KB (43%) data.
Links
We found a total of 40 different links.
Internal links: 37
External links: 3
Internal links: 37
External links: 3
External links:
| Link text (anchor) | Link strength |
|---|---|
| Powered by Etsy |
Internal links:
Website security
IP
192.147.0.141
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H1 :
, ( 19px from top ) - H2 : SHOP VINTAGE PILLOWS , ( 272.10000610352px from top )
- H2 : Collections, ( 712px from top )
- H3 : Blankets / Throws , ( 791px from top )
- H3 : Pillows , ( 822px from top )
- H3 : Baskets , ( 971px from top )
- H3 : Poufs , ( 971px from top )
- H2 : Shop By Country, ( 1120px from top )
- H3 : Morocco , ( 1304.5px from top )
- H3 : Ghana , ( 1602.5px from top )
- H2 : New, ( 1826px from top )
- H2 : 10% donated back., ( 2889.28125px from top )
- H2 : Testimonials, ( 3181.21875px from top )
, ( 19px from top )Typos
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